The best example is actually in the same locker room. For damn near 2 decades, Tim Duncan has been everything people say they want an athlete to be....unassuming, selfless, a winner. Yet he's nowhere near the star and has received nowhere near the fanfare that dramatic, selfish, divas like Shaq, Kobe, and LeBron have. People just talk that shyt about arrogance and brands etc. when it's somebody they don't like being arrogant and building a brand. Nobody really has an issue with it. Most people actually love it, that's why they hang on every word or move of the most arrogant, money grubbing athletes say.