Swimming P doesnt sound anything like "On One', or any kind of popular hip hop, club template.

It sounds very similar in style to every other T-Minus produced track (or imitation) with the slow ominious beat and many of the same effects as all the other (I'm On One, She Will, HYFR, She Don't Put it Down like You, My Moment, etc)...dude has a very identifiable signature sound that just so happens to be very popular in mainstream hip hop at the moment...surely you don't think Kendrick and his label just randomly decided to pick one what's basically one of drake's inhouse producers for his lead-in single by pure happenstance...they wanted a "sound", and they got it......and the hook is in the sing songy catchy style that every odd numbered hit on the radio has had since Drake blew up...
The only similarities to One One is that they both arent really danceable songs, but more anthem like. Even with that, On one is far more bouncy, electronic, and club oriented. SP is moody, spacey...sonically it reminds me of Ready or Not by the Fugees. To say they are the same is like saying all meals are the same because they contain calories, and fill you up.
Like i said they VERY similar...as similar as any other producer with a signature sound's beat sound...
You're gonna say with a straight face these beats have no similarities other some all being vaguely "undancable"
[ame]https://www.youtube.com/watch?v=sC4zkJgUC1A[/ame]
[ame]https://www.youtube.com/watch?v=S5qN7rKH-hs[/ame]
And you cant dismiss its artistry and meaning. Yes, it does have pop elements (if you think about it a lot of songs do),
I'm not dismissing it...I very much enjoy the artistry and meaning of the song ..I'm just not naive enough to think that it had more to do with the song being as big of a hit as it is than is the case...or like the content so much that I use kind of jedi mind trick on myself and deny the fairly obvious fact that it sounds very much like any number of recent hit songs....the fact that it sounds VERY MUCH like what's currently hot in the context of contemporary hip hop has infinitely more to do with than how smart it is...
but like I said its accessible and smart at the same time. Its not a naked, mindless celebration of vices and superficiality like On One, with a strung together metaphors which say nothing except to champion hedonism and materialism. SP has something to say; how are vices and urges are genetically and socially controlled, and how we can become a prisoner to those vices. SP makes you think, and you can listen to it outside the club. Its not turn your brain off music like On One.
That's all well and good...but I can assure you that clubs full of people ain't yelling the hook of the song while holding up cups of ciroc or remy and using it as the soundtrack of celebration, and that the song didn't race to the top of the urban radio charts... because of how poignant they find Kendrick's exposition on the roots and effects of alcohol use

....it's because it just sounds like a hot ass song....the whole "random unsuccessful rapper can't pop because the only way you can pop is to dumb down to a retard level" thing is a classic crutch...an act like Kendrick is the proof...long as you make it actually sound dope, you can rap about damn near anything and have it pop...it's just that the art of hitmaking (and it is an art) is nowhere as mindless and easy as people make it seem...and it's a skill that many of the dudes that have that crutch used for them, just don't have....the difference between Swimming Pools being one of the biggest hits of the year and (just as an another recent example) Lupe's bytch Bad was thrown in the bushes, isn't a rejection of Lupe's message and the embrace of Kendrick's...one was just a hotter song
As far as Royce goes...for one he is in a group with 30+ rappers, who all rap like they havent set foot in a club since 1999, and all have different agendas. Its too many cooks syndrome. Plus Royce himself is aging and out of the loop. Royce really fcked himself by beefing with Em and making stupid decisions, which sidelined him during the prime of his career, when he had a good chance at pop stardom. Its unfair to compare him to Kendrick at this point, because hes at least 10-12 years older, and in hip hop thats a lifetime.
I can agree that Royce is indeed out of the loop...but it's only partially because of his age...even in his youthful prime, dude didn't have anywhere near a Kendrick level ability to tap into what's actually hot far as the skill of making hits go...it just ain't in him