this ain't walmart... none of this shyt is set in stone. and most rappers and their management will work shyt out with you.. i've booked rappers, i know promoters who have booked MAJOR artists, and minor nobody's.. it works like this
you step to the venue.. "i wanna bring in ________ to your club. i'll promote it and everything. what's that gonna take"
now here comes your skill as a negotiator. cause he's gonna offer either the bar or the door.. or a percentage of each... that's ALL ON YOU as to what you can argue for. and if you can't get what you want, you take it to another venue and try to get what you want
ok deal with venue is made.. you get the door only.. the venue can hold 1000 people. well now you gotta go book the artist. you call him "look man. i know you charge 100k a show, but we're a small town, i can only afford to pay you 20k"
he either gonna do it or not. he's not getting that full rider.. you tell him that. you tell him you can't afford a 1000 a night suite and first class... he might still do it.. he might not..
if you can't get that 100k a show guy to come, you better start looking at nikkas on a lower level. but don't think just cause that's the MOST they get for a show, that it is the same thing they WILL accept
ok so you got your venue, you booked the artist for 20k and hotel at the ramada and rental car..........
now what you make is ALL ON YOU.. don't matter that the club holds 1000... on a normal night, they charge $10 to get in.. but tonight... i don't care if it's Wiz or it's Beanie Sigel, they charging, 20, 30, 40... shyt some artists performing at Love, i've seen it be 50 to get in.. 20 times 1000 people is making back the payment.. 30 a night and you just make 30k in one night.
whatever it is, you figure out the math, how many tickets you think you can sell, the price of the tickets, and every damn thing else BEFORE YOU BOOK THE ARTIST. and that's the difference between a great promoter and a shytty one.
a shytty one will get wiz for 50k, in a venue too small, charge too much, and nobody comes... and once wiz finds out you only sold 250 tickets, he ain't showing up. cause there's a clause in his contract that a certain number of people show up cause it hurts his brand to be filmed in such a dusty, empty place..
so yea... i'd do it if the numbers worked out. as long as the numbers work out.. and you do the damn numbers ahead of time.. you should be fine. of course you can't win everytime... but in no way should you be losing money on every show unless you just don't know what the hell you doing
you can buy a gallon of grey goose at times for $35 at costco, these clubs are getting these 5ths and liters for $5-10 a pop cause they buy 100 at a time
