Hella companies pander to us during black history month brehs
How These 9 Brands Are Commemorating Black History Month This Year – Adweek
It’s Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they’ve had on culture and society. Here are nine brands who are participating and what they’re doing below.
Instagram
The social media giant is encouraging its users to
#ShareBlackStories with the advent of newly-unveiled creative and camera tools that were thought up by some black employees at Instagram. Additionally, on the platform’s own Instagram account, stories from creators like Tawny Chatmon, Paola “Pao Pao” Mathé and Uzumaki Cepeda as well as short films featuring prominent black figures will be shared throughout the month.
Nike
As per its usual tradition, Nike released a new lineup of sneakers in honor of Black History Month. The brand debuted eight new pairs of kicks for the occasion for men, women and children, including an Air Jordan sneaker and a pair of Converse high-tops. (Fellow sportswear brand Adidas also debuted a pair of Black History Month sneakers this year, but it was pulled after the all-white shoes received social media backlash.)
Target
For the month of February, Target’s monthly beauty boxes will feature products for black consumers from black-owned brands, including Carol’s Daughter and Nubian Heritage. There are three boxes total, one for men and two for women. Additionally, the retailer is
selling several products in honor of the month, including T-shirts listing the names of several influential black figures in history, like Sojourner Truth and Harriet Tubman.
Hulu
The streaming platform rolled out a new three-part series this month called Around the Way, which features stories from notable black voices in Los Angeles, Atlanta and New York, including musician Jermaine Dupri, mayor of Compton Aja Brown and Democratic candidate for governor of Georgia Stacey Abrams. Hulu is also rolling out Celebrating Black Stories, a hub centered on “content celebrating black voices and themes on our platform,” according to a statement, which will remain on the platform throughout the year.
Twitter
At Twitter’s New York City office, the company’s rotating #WallForACause, a cause-inspired art installation, celebrates #BlackExcellence in February. In collaboration with Blackbirds, Twitter’s black employee group, and local artist Keebs, the installation highlights several influential black women throughout history, including Coretta Scott King and Nina Simone, as well as modern figures like Serena Williams and Tarana Burke, founder of #MeToo.
Hennessy
Hennessy is rolling out a video series for Black History Month called We Are. The series will run for four episodes, each one featuring a different lineup of black artists, activists and more. Rapper ASAP Ferg and fashion designer Kerby Jean-Raymond of Pyer Moss are among the names featured in the first episode, which is titled “We Are Creators.” It will be followed by three more: “We Are Proud,” “We Are Disruptors” and “We Are Ambitious.”
Coca-Cola
Throughout Black History Month, Coca-Cola is sponsoring a contest called “Share Your Service Story”—where people can share stories about their own military service or their family members’ or friends’—for a chance to win one of four scholarships worth $1,000 to $5,000. Participants can enter by
sharing a photo or video on Twitter or Instagram with the hashtag #ShareYourServiceStoryContest. The contest, done in partnership with the USO, is held in memory of Charles B. Hall, who was the first black service member to take down an enemy plane during the Second World War.
Lyft
Lyft is giving away free rides to “black history museums, memorials and relevant cultural sites, as well as to black-owned businesses” during Blach History Month, according to the company. Lyft will provide up to $10 in credit for people to ride to these significant landmarks and has
listed all eligible spots on its website.
SoulCycle
Across the country,
SoulCycle is hosting rides to benefit the NAACP Legal Defense Fund, with an ultimate goal of raising $20,000. One hundred percent of the proceeds from each fundraising ride throughout the month of February will go to the Defense Fund.
https://insights.digitalmediasolutions.com/articles/black-history-month-campaigns
NBA: Barrier Breakers
Using snippets of Martin Luther King, Jr.’s legendary speech, “I Have a Dream,” the National Basketball Association (NBA) recognized the first black NBA players, first black NBA coaches and many other players of color with this 2016 TV spot.
The ad, titled Barrier Breakers, is meant to portray how far the NBA has come since its inception and how inclusion makes the sport greater.
MBK Alliance And The Obama Foundation: We Are The Ones
While not made specifically for Black History Month, the My Brother’s Keeper (MBK) Alliance ad, entitled We Are The Ones, was made with President Barack Obama and other prominent black figures.
MBK, a nonprofit founded on enhancing the lives of and opportunities for boys and men of color, and the Obama Foundation worked together in 2017 to produce this 90-second spot, which encourages every young individual to uplift one another.
Spotify: Black History Is Happening Now
Spotify is founded on the principle of discovery, and the digital music brand wanted to extend that primary value to its listeners in honor of Black History Month. "It really all started with the idea that Spotify is a brand that stands for discovery – discovery of music, of culture and of ourselves and each other," said Spotify’s Director of Social Impact Kerry Steib. "And we genuinely believe that creativity and community will inspire a more empathetic world."
The Spotify
Happening Now campaign features artists and creatives who are looking to make a change for black America by discussing important topics through music, videos and podcasts.