In their primes who was more popular Mike Tyson or Michael Jordan?

[Whitty Hutton]

nikkas talking about shoe sales and aparrel. Like there's a casual market for robes and gloves

 

[mrken12]

Jordan and it's not even close.

 

[R.E.N. Spells Ren]

nikkas talking about shoe sales and aparrel. Like there's a casual market for robes and gloves

Just like nikkas is talking about singular events where you get to see a boxer perform once every 6 months if you're lucky as opposed to 100 basketball games.


Tyson versus Jordan is hard to argue outside of personal convictions. There's no quantitative way to really assess this. Jordan has a huge advantage on the advertisement front, but he was more marketable than the unstable Tyson and sports marketing wasn't as prolific during Tyson's prime. Tyson had a huge advantage in prizefight hoopla, but that's inherent to the differences between the sports.

But trying to argue Bo Jackson ever reached the heights MJ reached is ridiculous and just indicates clear MJ bias

 

[BOBN]

You could've saved Nike millions, breh

Probably spend more on marketing than they recouped from this breh.

They lucky they got 9 year old Taiwanese making their shyt for a dollar a month or they woulda got repoed early

 

[heisenburrr]

One telling anecdote concerns a history lecturer at the University of the West Indies in Barbados who agonized about accepting a speaking engagement in the United States because doing so meant missing a five-day cricket test match between the West Indies and England. Reluctantly he decided to make the trip, but when he returned he was traumatized. When he asked his son the score, he was told: Chicago Bulls 93, Utah Jazz 85.

that's the potential appeal and international image strength that Tyson could've never achieved

 

[Lakers Offseason]

So why is Adidas a global brand too?

Mutherfukkers need clothes. They were coming regardless.

This was written in 1998

http://money.cnn.com/magazines/fortune/fortune_archive/1998/06/22/244166/

It's a long read, but you'll get an understanding of Jordan's economic impact domestically and in the worldwide stage. Keep in mind, this was written in 1998.

Neither do the companies. They typically pay Jordan between $2 million and $5 million annually and boost their marketing budget to take advantage of Jordan's broad appeal. Have the investments paid off? We heard absolutely no complaints. Gatorade, having come to its senses and aligned Jordan with its flagship sports drink, controls 80% of the market, with $1.5 billion in revenues. That's more than twice the $681 million in sales it recorded for 1990, the year before Jordan signed a ten-year deal with the company paying $5 million annually. Jordan's impact is most apparent when Gatorade enters new markets overseas. "We've gone into countries where they don't have a clue about what a sports beverage is, but they know Michael," says Schmidt. "He's instant validation. He's a property much like the NBA, NFL, or any other property. We manage him as if he were a brand."

Here's another article written about Jordan's impact:

http://www.nytimes.com/books/99/01/31/reviews/990131.31berkowt.html

A few examples in that article

On a safari in Africa, friends of mine saw children come out of huts without running water or electricity wearing Michael Jordan No. 23 basketball jerseys. In Paris, in beret, Jordan is hounded. When he retired on Jan. 13, the front page of a Chinese newspaper read: ''Flying Man Jordan Coming Back Down to Earth.''

Halberstam quotes some tough-minded folks who exult over Jordan. Harry Edwards is a black sociologist at the University of California, Berkeley. ''Wary that the self-evident achievements of black athletes cast an imposing shadow over many black youths and pull them away from careers in other fields,'' Halberstam writes, Edwards ''nonetheless talked about Jordan representing the highest level of human achievement, on the order of Gandhi, Einstein or Michelangelo. If, he added, he were in charge of introducing an alien being 'to the epitome of human potential, creativity, perseverance and spirit, I would introduce that alien life to Michael Jordan.' ''

 

[AVXL]

And what case are you making now?

That nobody on either side (MJ or Tyson) is making a compelling case for one being more popular than the other. I'm 28 and don't really remember Tyson's prime like I do MJ's so I don't feel like I could make an unbiased opinion in this subject, but for those of y'all who DO remember those eras vividly y'all aren't making a good case, just anecdotes & personal viewpoints

 

[AVXL]

Double post

 

[Miggs]

that's the potential appeal and international image strength that Tyson could've never achieved

To be honest that dont mean shyt on an intl scale...Caribbean being close to the U.S. and the fact they follow american sports,even if they didnt thats still only 1 person...

 

[ghostwriterx]

This was written in 1998

http://money.cnn.com/magazines/fortune/fortune_archive/1998/06/22/244166/

It's a long read, but you'll get an understanding of Jordan's economic impact domestically and in the worldwide stage. Keep in mind, this was written in 1998.



Here's another article written about Jordan's impact:

http://www.nytimes.com/books/99/01/31/reviews/990131.31berkowt.html

A few examples in that article

Interesting facts, but the "My fam got real excited when Tyson was on" argument is way more compelling.
SMH at people trying to argue Bo was ever as popular as MJ.

 

[Carlos Huerta]

Interesting facts, but the "My fam got real excited when Tyson was on" argument is way more compelling.
SMH at people trying to argue Bo was ever as popular as MJ.

again.. are you talking about MJ in his peak or in '88? Bo Jackson was more popular than Mike at that time.

 

[Deaf2twothirds]

Anyone under the age of 28 shouldn't be answering this thread to get a realistic viewpoint how it was back in the late 80s or early 90s. But in Tysons defense the NBA wasn't as globally appealing as it is now even when Mike was playing.

 

[heisenburrr]

O

Anyone under the age of 28 shouldn't be answering this thread to get a realistic viewpoint how it was back in the late 80s or early 90s. But in Tysons defense the NBA wasn't as globally appealing as it is now even when Mike was playing.

Oh cmon now.

Anyone that was in the US during both athlete's prime can't give a realistic account of global appeal and therefore shouldnt be answering this thread

See how stupid that sounds ?

 

[NYC Rebel]

O


Oh cmon now.

Anyone that was in the US during both athlete's prime can't give a realistic account of global appeal and therefore shouldnt be answering this thread

See how stupid that sounds ?

I'm sorry....but to tell me that someone that was under 7 years old at the time can talk on this is ass.

Espeically when it comes to what appealed to adults.

Be real.

 

[ghostwriterx]

again.. are you talking about MJ in his peak or in '88? Bo Jackson was more popular than Mike at that time.

I'm saying peak vs. peak, but even if you're talking just 88 I don't see the argument for Bo.