NYC Rebel
...on the otherside of the pond
Dog...you have people who buy Jordans without even knowing who he is or watching him play.The only way you can somehow measure one's popularity over another in the sports industry is through economic impact. Marketing, in most cases, drives someone's popularity through commercials and other marketing efforts. Kids who are wearing Jordan shirts in Africa are more likely to know who Jordan is even though they don't know the sport. The kind of reasoning why Tyson is more popular argued in this thread fall into "romanticising" the significance of being the heavyweight champion of the world. There's no way to quantify that other than "I remember how badass Tyson was when I was a kid" type of shyt.
There are tons of articles written about Jordan's economic impact globally. I want to read about Tyson's impact on a global scale to take this seriously.