constant leverage of his network, current social status and influence for self promotion.
He made himself a brand that was/is constantly in the public eye, even if it only meant "hopping on trends" or "hanging out with rich CACs who ain't got shyt to do with rap".
While other rappers or whatever constantly keep to their own social circles, Hov has constantly branched out and made himself a popular brand by generating the illusion that he's a popular brand.
and it works.
Who was that model that pushed herself into the public eye simply by buying billboards and putting her picture and name on them? was it Anna Nicole?
Well, Hov has constantly one the same thing.... only on a much larger scale.
Without being disrespectful; he's alive >This dude seems like he will never fall off. I mean when you compare him to the all time greats like Rakim, KRS ONE, Nas, Biggie, Pac, Big Daddy Kane, Common, Slick Rick and the rest of the greats, Jay Z seems to be able to stay in the media and be relevant for oh so long.
But why is Jay so popular, successful and relevant. More so than the above mentioned rappers?
Without the success and relevance, would Jay still be considered one of the best?
What is his secret?
SERIOUS DISCUSSION --- LET'S GO!!!!
That's the thing tho. Not every rapper wants the Jay Z type of success. Some of them are happy with what they do have and the life and things they were able to accomplish. Some rappers are happy with having some sort of normalcy and a bit of privacy in their lives. Not all of them are hungry for that type of spotlight. Contrary to popular belief.
This...he has superior handlers....as for skill level he was able to wave ride and be consistent...every step of the way he made the right move, even when he lost to Nas it somehow enhanced his image![]()
The only talented album he made was reasonable doubt.
After that it was less talent and more music business moves.

They were descent albums that got hyped up by great business moves.So Blueprint, AG,and The Black Album were trash and business inspired?
I mean if you really think that these are trash then that's cool. I just want to make sure that is what you're saying.