the problem is that yall keep talking content but really it's the execution of said content that is the root issue
which low key is the real key to being a dope emcee, lyricist, rapper, or non singular authorship rap performer. yes, WAY more important than content. WAY. how do you deliver your rhymes? is there rhythmic syncopation with the track that makes the head nod automatically? does whatever you're saying sound fly when it leaves your mouth? does the cadence & vocal intonations move you emotionally? is the voice rich, resonant, and leave an indelible mark on the listener? do the vocal leanings hug the track or fight the track? do you believe that line or lines in its conveyance of emotion?
eminem fails miserably in all these categories 90% of the time now. it's become a very forced try hard affair because with age & isolation he's lost that edge so now he's switched the rubric & says i'm going to technical rap you to death until you're in awe of my mastery. it is absolute trash. just listen to tim westwood microphone freestyle for that last semblance of shady's greatness. compare it to now and you're like yeah it's completely over b