Men are bombarded with the same beauty standards as women.
I'm not talking about the male models/ movies stars etc that are ripped. I'm talking about the superheroes we grew up watching i.e. Superman, Batman etc. Go back and look at X-Men TAS. All of them mother f u c k e r s were ripped. Movies did a number as well.
So naturally, we all don't look like that. So when we start the hard and difficult road towards self improvement, we get hated on by all others. Be fat and get skinny and watch how your family reacts.
We are all vying for the opposite sex's attention and doing everything in our power to stand out. It's all in the game I suppose.