just glancing at the year end lists for rap, and seeing Cole's powerful new album completely missing. no rolling stone love. no pitchfork love. those are the 2 main music outlets that influence. imagine pitchfork and rolling stone championing Forrest Hills Drive to its cac fanbase. the music would theoretically expand its white readers world view. let them get something from rap beyond just dope rhymes and exotic anthropology.
looking back though, doesnt this remind you of Pac? how many times did critics in the 90s tell you Pac's powerful words and message didnt matter because he couldnt "rappity rap"? pac was the most powerful communicator of young black americas plight, and these outlets encouraged their readers to look away.
just seems like Cole has the most important message of any artist this year and for his music to get disrespected on the artistic front to me show that these critics don't have black peoples interests at heart.
"just keep making the sexy and hip self destructive music, dont bring intelligence and wisdom to the table." is something that has been going on for a minute.
That was a different era though,where the hiphop media/critics were obsessed with rappity rap and it was east coast centered....In this era the media/critics LOVE the J Cole types

...IF J Cole aint getting love in this era from critics its a personal problem
Outside of the internet I dont know a single black male J Cole fan

...he gotta get the casual black male listener to take it to the next level I think,even Drake got that despite the hate he gets....He mustve believed that shyt Pac said about "Once you get the bytches,then you get the nikkas

".....That shyt dont add up to me,its clearly the other way around

....otherwise you end up like Fab and Drake fighting to not be seen as a rapper whos "for the bytches"