I remember a real long time ago before his 1st album dropped when asked about Jay-Z, he stated he appreciate that he was someone that rarely ever use social media, and doesn't try to be all out there, and create an aura about himself to where each album feels like a special event and its what he want to mold himself to be. Out of all things that Jay-Z mentored J. Cole about is how to roll out.
Yep.
Jay-Z and Nas are the masters of album roll outs. They let the MUSIC speak for itself. Jay was always a little more “commercial” than Nas but still, Jay knows how to build hype for a project.
Cole, Kendrick, and even Drake all have great album rollouts