I don't see this album as a parody or a diss against [insert new rapper]. Above all it's an album about addiction and vices of our time. Photograph, ATM, Kevin's Heart etc aren't about drugs or rappers - they're about the ills of social media, greed, adultery, etc. Even Brackets...you could argue it's about Cole's own greed in regards to not wanting to pay taxes.
Even 1985, the "diss song," sounds more like cautionary advice than Cole talking shyt about anyone in specific.
The concept is interesting, albeit very familiar. I've been listening to this and can't shake the idea that this sonically sounds almost like a Tribe record. Midnight Marauders.
With all that being said...my problem is that...it's not really compelling to me outside of a few tracks. Questionable hooks, very mixed production, and the way he attacks many of these issues just feels too on the nose. Especially Photograph. Just sounds out of touch to me, and preachy. The best tracks are the most personal, where it sounds like he's empathizing instead of casting down judgement. Once An Addict is great, very emotional. And then on the next track, Friends, he sounds like he's not only judging friends struggling with addiction, his solution is laughable: meditate, don't medicate. Are you serious?
Window Pain is a great song. Kevin's Heart is a great song (potential single too). Once An Addict is great. 1985 is dope. Everything else kinda fluctuates to bad to ehhh or ok to me.