Short-term, little picture thinking vs long-term big picture thinking failure
Short-term: this removes the more popular remix
Little picture: it's all about Ella Mai again
Long term: if she kept the remix alive, every time it plays listeners (subconsciously) also think of her music and it is another way of being relevant
Big picture: by letting other artists doing remixes she gets promoted, she stays at the forefront of the culture, she grows as a star, gets support on her projects
She and her label wanted it to be 1 way, but it's a whole other way. It's not like people are now going to think "I want to hear Jacquees' version, but it's not availabe, so I'll check Ella Mai's", no people are checking for Jacquees more now and are annoyed with her. What she should've done, is create an OFFICIAL REMIX with Jacquees on it and they should've shot a video for it. But.. they chose short-term, little picture. Could've turned this into a win-win..
She's not from the US getting a good foothold in that market, but you know it won't take much for the crowd to turn on her when she goes at a local US artist...