Jordan is famous outside the US. He is not a hero. He is not a near saintly figure like Ali is.He is definitely more popular than Ali.
The Jumpman logo is internationally recognized. Kids in China and Japan camp out overnight to cop his shoes.
Outside of America, who cares about Ali like that?
People who don't even watch basketball overseas know what the Jumpman/23/Bulls are. And it's strictly because of MJ. NBA is as big and global as it is because of MJ.
Boxing is still boxing without Ali.
And Sugar Ray Robinson >>>
Jordan shoes are a brand of their own now, people who don't care about jordan at all buy them. He did of course jump started the brand in a mayor way. There's no old dudes in Egypt with a Jordan painting in their cafe. He's probably as well known or more world wide, but nowhere as highly regarded or loved.