I was just talking about that bootleg tape with the Ol Dirty track the other day
As far as the rollouts, he's got this new modern era of alpha hypebeasts willing to sop up anything in the form of gruel and have them claiming it to be Michelin star dining. Kanye studied Kaufman and became the most insufferable a$$hole on the planet, and became even more famous when he leaned into being the world's richest troll
The craziest thing is I think he knows he's peaked creatively and realizes this is how he keeps his brand on top