So if ppl are slaves to brands then why does he want to work for a brand? Why does he want to own slaves? Why isn't he telling ppl they're fools for spending so much money on clothes if he gives a shyt about his ppl? Why isn't he on a slave revolt like Nat Tur.....ahh forget it. nikkas is going to Stan this nikka regardless of my facts and logic.
He's not trying to work FOR a brand, he's trying to use the brand to make it work for him.
He was saying that Nike was limiting his artistic vision when he had more Yeezy's to put out, so he signed with Adidas who are desperate to put them out since Nike has basically been kicking their ass for decades
He's looking for a brand to use for a higher platform than what he could on his own. A Kanye brand with no backing would only be local to the united states.. and "Urban" like they try to make it seem. Nike/ Adidas, LV, etc. is worldwide... and could lead to even higher end fashion.
He's trying to actually become a billionaire through the fashion industry, something he seems just as passionate about as music
And why tell them to stop spending money on clothes? You think they gonna listen? You think thats gonna stop these Brands from getting any less money? Telling them to stop spending money on clothes isn't gonna help anyone. Actually using these corporations as a platform and a way to let more black creators in the door could help everyone