Katy Perry Sells Catalog Rights to Litmus Music for $225 Million

Black smoke and cac jokes

Your daps are mine
Joined
May 14, 2012
Messages
2,787
Reputation
726
Daps
7,499
It’s worth more to a company who owns a lot of music.
If an advertiser or media company wants to use music in their product or to sell their product they don’t want to have to establish a relationship with Katy Perry they’ll go somewhere that can offer a variety of music for whatever they want to do with it.

I was referring to the people that was commenting on the price. I bet her music will be worth more than a billion when it is all said and done.
 

REAL6

All Star
Joined
Aug 11, 2015
Messages
2,916
Reputation
949
Daps
5,680




 
Joined
Jan 19, 2017
Messages
37,237
Reputation
269
Daps
91,458
From a music business standpoint, that amount is staggering. Coach K and P sold the whole QC label for $300M, with acts such as Migos, Lil Baby, City Girls, and more. Katy Perry got 75 percent of that amount for just HER catalog.

Obvisously she's had more trendy pop hits, but it really makes me wonder what type of lasting power black music has in todays world

Surely you’re not comparing a pop behemoth to them
 

Knucklehead

HMFIC
Joined
Jul 4, 2013
Messages
2,336
Reputation
1,307
Daps
13,836
Reppin
Montreal #byrdgang
I was referring to the people that was commenting on the price. I bet her music will be worth more than a billion when it is all said and done.
No one has any idea what any of this is gonna be worth in the future. It’s a conversation being had constantly at every level of the music industry without anything even remotely close to a consensus.
My point was that if Katy Perry and her team were only able to monetize her catalog rights for say 100 million but the conglomerate who purchased it can get it up to a billion with their vast client network she has come out way ahead because it wasn’t “worth” a billion in her hands and no one would have ever paid her that.
 

Elim Garak

Veteran
Joined
Mar 8, 2015
Messages
43,471
Reputation
8,438
Daps
213,283
Those come with nudes or no :feedme:
Katy_Perry_without_makeup.jpg
 

Damnshow

Veteran
Joined
Mar 10, 2014
Messages
19,560
Reputation
5,230
Daps
85,558
One of the most overrated artists. That's a pretty damn good money for a no talent singer.

Wasn't she married to that alt-right rapist antivax goofball russell brand? That's two wins I guess. Getting a damn near quarter of bil and watching her ex-husband getting dragged to court.
 

Artificial Intelligence

Not Allen Iverson
Joined
May 17, 2012
Messages
58,316
Reputation
9,113
Daps
134,472
One of the most overrated artists. That's a pretty damn good money for a no talent singer.

Wasn't she married to that alt-right rapist antivax goofball russell brand? That's two wins I guess. Getting a damn near quarter of bil and watching her ex-husband getting dragged to court.
She sold her shyt just in time :wow:
 

Squirrel from Meteor Man

Veteran
Supporter
Joined
Apr 16, 2015
Messages
28,203
Reputation
3,892
Daps
126,110
I never believe any of these announcements when they happen, white artist, black artist or otherwise.

I believe these deals are set up where the artist does get a big guarantee amount (a fraction of what the reported amount is), and the rest of the money is probably contingent on other triggers in the contract (i.e. hitting a certain amount of streams, etc). Either that, or these deals aren’t nearly for the amount of that they say they’re for.

The articles all read like some big publicity press release; there’s never any real research in them which leads me to believe it’s BS.
 
Top