Don't see how anybody can hear the 3rd verse on reincarnated and tell me Cole got a better pen than kenny

.....it's actually blasphemous at this point.
Kendrick took the story of Lucifer and interwined it with his relationship with his own father. And also his relationship with god. Then he had a full on conversation with God about how he was sent down to earth because his heart was impure. To learn. To grow. And he's been reincarnated many times over using music as a vessel to influence people. Early incarnations swaying people down the wrong path. And now he's here. In this version. Kendrick Lamar. Almost where god envisioned him. But still not quite ready. A good human. But still with pride. Still with a desire to be praised. So for now he still has to remain here until he can conquer these wordly desires.
Meanwhile Jermaine cole puts his pen to the pad and feels the need to tell us that in order to find deliveries as good as his we gotta search amazon prime