I've noticed A LOT of kids and teenagers have turned into massive kendrick fans, like I haven't seen this many reactions from kids all over the world for another album in years...Recording your kid dancing to GNX has pretty much become a trend a this point. This is on some 2002/2003 Eminem/50 cent stuff.
It's crazy to think that 15+ years into his career, Kendrick has entered a new commercial peak and reached a brand new audience of young people that probably gonna follow him for years to come.
This 2024/2025 Kendrick run is definitely on some 2000-2002 Eminem level. It often gets compared to 96 Pac or prime 50 but pac died and 50 fell off pretty early, Eminem is a better comparison as he was indeed able to build a strong audience that almost never left him.
All these records Kendrick is breaking, he's doing it with brand new (and young) fans