Kendrick sounds a bit mechanic to me, raps over some bland beats sometimes too, lyrics aren't really potent, doesn't have much bite, he doesn't interest of excite me, loses me, found his albums difficult to get through but still tried. I'm not surprised he has an Eminem obsession actually. You can hear the Eminem, Lil Wayne etc influence in terms of style/sound. He's a safe rapper, If I want to hear a more safe rapper would go for Will Smith, even then he had Loretta and joints like that that were quite edgy. Kendrick sounds a bit gimmicky to me, don't think the hype machine did him any favors too, over-hyped a project then created huge expectations to surpass the originally over-hyped work. He shouldn't let the hype go to his head and realize he has a lot of improvement to do then maybe his upcoming album could be better. Hopefully he has some fresh topics too, but you get the feeling it might be in safe mode, you get the impression he's concerned about his spot and wants to be in good graces with the corplantation as Chuck would say.