Labels orchestrating the return of lyrical rap in 2018?

AB Ziggy

AB Ziggy

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My thoughts stem from these facts:

Jay Rock releasing his album early this year with support from interscope

Nipsey Hussle releasing Victory lap in february with aid from Atlantic

Jon Connor's major label (interscope/aftermath) Releasing sometime this year

Almost guaranteed a schoolboy Q album within the next 8 months

Joyner Lucas - We'll definitely hear from him more this year

these being low - mid level artists tells me that labels were waiting for the right environment for lyrical albums to fit into the scene...

The right environment being:

Eminem (although disappointing) - Releasing an album, turning heads of all ethnicities once again

Lil wayne - Releasing a lyrical themed album of sorts

Bad press with mumble rap (all of a sudden these souncloud rappers are taking to dropping the drugs, and now apparently lil yachty has been told to focus on the music... by his label...)

Jay Z returning

Kendrick going 3 times plat

Mumble rap sales decline

It just seems like there was a plan behind this, especially since all the previously mentioned releases this year have been delayed frequently

Expect lyrical rap this year?
Thoughts?
 
T

TL15

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You gotta big up this man as well...he played a big hand in lyrical rap re-catching fire

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Tommy Gibbs

Tommy Gibbs

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that mumble rap shyt never sold. NEVER. they are signing these fools to 360 deals strictly off their ability to make money in publishing/radio play, reality shows, endorsements. These mfs aren't selling. When you see shyt like Future going multi platinum, don't forget streaming is factored in "sales" and no one makes money off streaming but the streaming services. So music isn't being sold anymore cuz they can't make money off physical cds and itunes like that from rap, so they sell the illusion that an album is selling millions when in reality it's not. Labels aren't selling music anymore, they're selling you artists. Because back in my day(I know you young guys hate that phrase) We'd hear an artist on the radio or on a tape from someone and wouldn't know what they looked like for months if we hadn't seen the video or pic in a magazine. I had no idea Eazy E was a little light skinned dude with a Jerry Curl. .
 
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