JetLife
/ SOHH /
As I stated in the Series thread, this is more a product of LeBron than it is the Warriors. The NBA Finals is always a ratings boon when Bron is in it, but in general the NBA has seen a serious upward trend in TV ratings since the Celtics Big 3 formed in 2008. Things really, really took off after the Miami-era though.
Second part is mostly true, not sure on the first part (when speaking of game one ratings only). It's a combination of Lebron + Steph + Major Market. Lebron's been in the previous 4 finals and only put up ~ 9.0 vs. boring teams (Spurs/Mavs) and a 9.9 vs. an exciting team (OKC/Durant), but they were a small TV market.
If Lebron faces a boring team (Spurs/Memphis/etc.) it's probably a 9.0, if he faces a team with a marketable star (OKC-Durant-Russ/Houston-Harden) it's probably a 10, if he faces a team in a big market with marketable stars (GSW-Steph, LAC-CP3/Blake) it's probably this 12.0



