I don't understand why he would be comfortable being 3rd. I'm not asking him to be in the tabloids or fightin paparazzi, he doesn't need to. You said he is only concerned with music so his music should be phenomenal and it just isn't. If you're going to put all of your effort into one area you better be amazing at that shyt.
Also, isn't Kendrick also focusing only on the music? I don't see him in any tabloids or gossip shyt either. He got to where he is now off of raps.
Hes comfortable because he is just trying to make good music, not be the most popular. If the 90's wasn't so lyrics focused, someone like Nas who used to go missing after his album drop would be in the same position also, in fact during the 90's and early 00's Nas often played 3,4 in popularity wise, DMX, Jay Z, Ja were all at one time bigger than him, include Em, Big and Pac in that list as well, would you call him irrelevant as well?


