Let's talk about how J. Cole is fading into irrelevancy
- Thread starter Enchanted
- Start date
Look you got to take into account that labels market artists with a certain 'persona'
Jay-Z is marketed as a consummate business man - regardless of if he is REALLY a great business man or not thats his marketing
Kendrick is marketed as bringing lyrics back - regardless of whether he is that lyrically ahead of competition or not thats his marketing
Drake is marketed as a sensitive singing player - regardless of whether he can really sing, is really a player, or whether he complains about the drake that type of nikka jokes, thats his marketing
JCole right now has a problem in that he doesn't have a unique marketing angle, he is kinda marketed as Drake and he is marketed as Kendrick... and he is doing well for himself, but he is secondary to both dudes in that persona quality wise, and not as popular as either of them... musically he is obvously trying to go for the new positive tupac angle (many have gone for the thug pac angle), not sure if he really wants his marketing persona to be that clearly marketing as a imitator though
Jay-Z is marketed as a consummate business man - regardless of if he is REALLY a great business man or not thats his marketing
Kendrick is marketed as bringing lyrics back - regardless of whether he is that lyrically ahead of competition or not thats his marketing
Drake is marketed as a sensitive singing player - regardless of whether he can really sing, is really a player, or whether he complains about the drake that type of nikka jokes, thats his marketing
JCole right now has a problem in that he doesn't have a unique marketing angle, he is kinda marketed as Drake and he is marketed as Kendrick... and he is doing well for himself, but he is secondary to both dudes in that persona quality wise, and not as popular as either of them... musically he is obvously trying to go for the new positive tupac angle (many have gone for the thug pac angle), not sure if he really wants his marketing persona to be that clearly marketing as a imitator though
Thread is 100% wrong
Exactly what I meant. It was working around 2009-2011 (before his album dropped) because Kendrick wasn't around but now that there are people occupying both of those slots and doing it really well it exposes how diluted Cole's shyt really is.
I agree he could do more and there's tons of room for improvement. I just think irrelevant was the wrong term here.
Dude is putting Music that a lot of people enjoy, and Born Sinner while flawed was good set up from his debut to me. He's not my favorite but he's still of the best out as far as mainstream goes.
Prince Akeem
Its not that deep breh....
I swear this thread is made every couple weeks to a month.
still bumping born sinner. 
Yaboysix
That nikka
u aint lyin bruh..i get tired of hearin that shyt on the radio.
LOL by the time he drops his 3rd album this time next year, Cole will take over the game and none of you will realize it. He low key and focus on what's important: expand his hardcore fanbase. Most people will dikkride and worship swag rappers that don't sell shyt and make weak ass club sings, but Cole gonna drop his Vol. 2 and do all kinds of crazy shyt.
WickedGames
Superstar
Cole is in such a weird place musically. He's like top 3 biggest artist in their 20s but still.. I don't feel like people REALLY care. Maybe because his buzz is solely music based. No extra shyt.
I guess eminem will fade to and has faded after not releasing any material for 3 years and still outsold anybody not named drake this year
most of the people on the radio 24-7 don't sell any records meanwhile this dude has 2 gold albums in a climate where records don't sell well and he is fading away now
he hands down has the most loyal fanbase outside of drake out of that class of rappers, radio spins dosent transition into album sales.
This cant be a real thread
Be literally the top rapper in the world or be considered bummy, old and flabby, and "irrelevant" by The Coli, brehs.