Somebody should have told LL that song was a bad idea. Hell he should have known it.
He's more known as an actor now than a rapper. He's like Queen Latifah, Ice T/Cube and the like. He should just let it be.
He's a real MC fam, it's deeper than what butters your bread. He obviously ain't really worried about sales. He's flopped before so I doubt he's expecting anything besides getting/giving that rush that comes with the craft and the the props that would come with dropping something legit.
Ice T is a legend but he is a pimp by nature, he wasn't rapping for the fukk of it. Queen La is so far removed from that and was ghostwritten anyway (still love her), LL has always been a competitor.
Ironically, this is his problem...stop tryna make pop shyt and shyt that the 20 year olds are making...
If LL made an album that had that early-mid 90's sound, it would pop...
Funny shyt is these hipsters will dikkride biters who do 90's music but probably wouldn't respond as favorably to the real deal.