He wasn't big that entire time, he got hot twice. 03 to like 05. Then 10-11.Im coming from a point where from 2003-2011 he was BIG...Platnum album platfum songs...Biggest rap group...Arguably best Mixtape in CC2 and HFM2 in 2010 with Gold Album Beamer Benz...Then 2012 to now not much as far as fame...I would agree with he should of sustained his 2003-2011 popularity because he had the skill to but he was plenty big for 6-7 years...The shyt changed with Kanye and Lil waynearound 08-09 rap hip hop changed...and he chose not to change but my piint is he was plentyl big for a good amount of time he just decided not to change and does what he does...FOr me the first AON Failures no option in 2013 is gospel and changed my life.