Pretty on point, especially about selling maintenance and an object that needs constant work. The best watches I had in terms of longevity were among the cheapest.
Remember, Japanese luxury (mainly Lexus) was getting dunked on by the snooty Euro brands for being "boring". The only other "reliable" Euro luxury brand was Volvo and that too was deemed boring. It is really sad, cause I got involved in car culture, and unless your car spends the majority of it's time on the lift, it is dismissed in most enthusiast circle.