The Priest reign did absolutely nothing for anybody
Gunther reign pretty much the same
That belt is cursed
Despite the botches, the Priest reign got him over as a main eventer for me, but literally everything after his reign has been bland babyface except for his rematch build with Gunther.
The WHC is a hard problem to crack.
Can't put the belt on Roman because in kayfabe he
should not want it. The WHC should
repulse him. It was just a toy literally created to give his number 2s something to play around with while he was busy.
The only way he should win it is just because he's feuding with someone he hates and he wants to take it away from them and over time comes to love the belt and putting equity into it.
The only other ways to elevate the belt is to have it main event night 2 over the WWE belt and give it to whoever they see as the next FOTC. I don't see the next FOTC on the MR at the moment. Bron is not strong enough on the mic, Jacob is strong on the mic, but I don't see him doing the near constant media and charity rounds like Cena/Roman/Cody.
It'll probably be Oba or Trick.