this is getting tiring. even in those articles they don't understand what being independent means. they don't realize that you can HIRE outside agencies, PAY FOR major distribution and still be independent.
I don't know why this is hard to do. ADA is a SERVICE offered for independent artists. which independent artists/labels,etc PAY FOR up front.
they are a distribution company....
Alternative Distribution Alliance - Wikipedia
Alternative Distribution Alliance is a music distribution company owned by
Warner Music Group, which represents the rights to various independent record labels.
[1]
As the independent music distribution arm of
Warner Music Group, ADA Worldwide was created in 1993
[2] to offer a distribution system and marketing, merchandising, promotion, and music licensing services.
In 2012, Warner Music Group combined
Independent Label Group with ADA to create a full-service company that provides services including physical and digital global distribution, physical production, merchandise production and distribution. ADA offers account management, an in-house music licensing function, custom products and services, marketing and sponsorships, as well as digital marketing tools.
In March 2017, ADA announced that it would distribute the catalogues of most of the labels owned by
BMG Rights Management worldwide