This can be gold if they let him really be himself lol
Especially if they keep his position the same. That is a top heel that people will hate, not 'hate'.
Doubly so if Becky takes the same trajectory. Seth seems intent on being Triple H... so, this will be the McMahon-Helmsley era of him and Becky both being entitled little shytbirds who see themselves as the top people. And it'll allow others to come out from under them and ascend to top level faces.
This is why people default to 'turn them heel'. Because Becky and Seth being 'faces' means there's a logjam where no one else gets to climb. Move them out the way, let some people beat them, and you get new top levels. I'm glad it started last night with Keith Lee... I'm really fukking annoyed about the end of the show with Becky needing to 2014 Roman herself over Shayna.