It's a package deal...same as hip-hop.
Something as simple as saying rhymes to rock the party isn't bad - but's the influential outside sources that have been here
since way before Sugarhill Gang that brought those things in.
You say it's simple, but I say it's a package deal ;)
That which we cannot perceive with our untrained senses rule over our domain. We call it energy. Although you cannot see air, it's the largest part of your diet but I shall digress to say this...
Everything from the drum patterns, synths, messages, videos, of a lot of the music out there that's mainstream (not only hip hop) is selected to have a predicted effect on the masses. This statement holds true to all forms of mainstream entertainment.
Art is the religion of new, and since it's being dominated by corporations, it can be a scary thing.
dancing to 
and bobbing your heads to... Y'all nikkas stay 
though...
