The season's just getting going. If you're a hoops fan who goes from late June (and if your team is ass, April) to October without basketball and it comes on and you can't get excited for it, that's telling.
The NBA situation regarding the regular season isn't just an NBA problem. Americans for whatever reason just don't like regular seasons anymore. We just want the postseason, even if 2/3rds of the league is in it. Everyone wants shorter games, shorter seasons as if the league is inconveniencing you. Americans have reached a point where it's almost more preferred to cook up hot takes for games instead of letting shyt play out.