Netflix continues to wear the crown as having the “best original programming” among premium TV and over-the-top subscription services, according to new research from Morgan Stanley.
About 40% of consumers surveyed said the streamer is the No. 1 outlet on this front, up from 39% last year. The next highest scoring service was
HBO, at 11%, which was down from 14% on
the firm’s 2018 survey. The research comes out a day after
HBO aired the series finale of “Game of Thrones” — which has rekindled questions about how much momentum HBO may lose now that its most popular show in recent years has concluded.