IG isn't getting rid of view counts and the number of followers will still be there right? So there is still money to be made for people
They've been testing this in other parts of the world since earlier this year and it hit Canada late summer, it's only just now expanded to the US. Account owners can see how many likes a post gets it's everyone else that can't. They want the emphasis on content and not likes.
This isn't hurting anything business related at all, follower counts and comments are still public. What you're seeing around is the amount of people that are actually living miserably in real life and need as many other people as possible to know that they're liked to make it through the day. We need that reset already.