Imagine thinking that Gen-Z and alpha are going to clubs, parties or festivalsshyt culture vultures say:
Imagine turning up to a club, party or festival, and the DJ is playing the latest Kai Cenat stream.Dumb ass comment.

Imagine thinking that Gen-Z and alpha are going to clubs, parties or festivalsshyt culture vultures say:
Imagine turning up to a club, party or festival, and the DJ is playing the latest Kai Cenat stream.Dumb ass comment.

Acting like it's only nikkas trying to be streamers
Mind you, a successful rapper never tries to be a streamer or influencer. It's always the other way around.
All that mumble and “melodic rap” was its own thing, but it doesn’t pay for billboard to recognize new genres nor does it help exposure for new artists. Everything urban is going to be shoehorned into r&b/hip hop (already says a lot that these two genres are one combined chart)you mean subgenres, I mean entire genre.
there is juke/footwork but it never blew up.
Pop dying was definitely a major blow to Hip Hop. Pop was bubbling like crazy among Gen Z (across all races), young women (they were attracted to his hooks and masculine aura in contrast to other young mainstream rappers) and bubbling internationally. I have Gen Z family in Europe and he was building an extremely strong fanbase out there (50 Cent is still very popular in Europe and Pop was being viewed as the successor). Kendrick doesn't fill that role as far as the masses. He's still a 38 year old man who's been around for almost 15 years now. Pop was fresh with a new sound, delivery and catchy hooks.
If Pop were alive there would be more songs like this right now that women would be streaming like crazy and in the top 10.
Hotel suites are so much betterTry none of it. There's more talking about lawsuits (UMG & Stake) than whatever he called himself doing the last few months. Asked it on here before and I'll do it now, again, what kind of album rollout can you take months off in between? Nobody knows what this Iceman shyt is, not even him
Jay lost the battle & war and everything kept moving. He even kept things moving with a second wind off Skateboard & pre prime Kanye. Then had a whole other wind past that with WTT era/Prime Ye.
This is really the first gen where you're seeing the effects of global interests changing. People don't want to be scientists, high rank officials, or doctors anymore. Even the ball players want to be streamers & influencers. You don't need rap to give opinions on the world anymore, upload a video on Youtube or get a Yeti mic and pod.
Add bloggers, ex industry execs, and current artists telling you they're moving on from rap and what do people expect? This isn't a Drake fallout, Kendrick being a #2, or even a XXX/Juice/Pop dying thing. They were never going to do large mainstream numbers like Drake. "They" are done with rap and when they're done with something that's it. It's in the same recycle bin as blues and rock now, doesn't mean you still can't like it.
Rap was counter culture. We're in the post gen eras of white people being afraid, then dipping toes into it, and now growing up with it. These crackers checking MAGA on the ballot box have grown up saying nikka. Rap's not countering anything anymore and hasn't for a long time. And if things stay like they are rn there's nothing coming after rap, just like the decline in Hollywood and all other art forms show. You're in the early game of dealing with world governments banking off confusion, publicly buying and controlling media, censoring speech. People don't know what's around them or who they even are at this point, so how can anything be made that's worth something? It's what comes next after this with people reaching the breaking point and doing something about it where you'll see new life & creation.

This is a good thing, the genre needs a reset and only the strong will survive
Billboard is not a decline anywayI don't know why people think this would automatically assume this would mean a resetting of the genre. Look at what you're saying. How many times did Hip Hop change during it's commercial peak? Plenty. So I'm not seeing how a decline would automatically mean reinvention or a renaissance. This didn't happen overnight. It's been declining for years like all genres.