5 tracks in the iTunes top 20, so people are still buying it even as singles ... even after it's sold 600k already which should cover his core fanbase.
50% of the Spotify top 12 for the U.S. (across all genres) in the past week are Drake tracks. The rest of the tracks fall in the top30, so people are streaming the whole album
http://charts.spotify.com/?object=tracks&rank=most_streamed&country=us&windowtype=weekly&date=latest
And the whole album is on the Billboard Hip-Hop/RnB charts for radio play.
But I'm sure TheColi will tell me "the hood" metrics say literally no one is playing this. Shoulda waited a week or two to make this thread when people actually might stop playing it.