Tf if bbb can sell a few million they can get hundreds of millions dollars from nike rather than signing 80 million dollar contract they forcing nike to up the ante cause nike itself makes hundreds of millions to billions off athletes. Its giving the athlete a bigger part of the pie when it comes to shoe deals lavar a genuis
You do know by normal sales numbers.
you have to factor in that Kobe only sells like 50 million in shoe sales.
before his retirement and just cracked a 100 million in sales after retirement just recently. [Kobe sold six times less shoes than lebron before his retirement and his shoe is lapped by Durant with four times higher sales as well] Where the shoe is priced more than three times Lower than bbb.
So, I think you should take 10% percent of that 50 to 100 m in sales.
if you wanted to be fair to bbb as far as knock offs. Plus the fact it is priced five times higher than a Kobe and inferior in design and patterned after the Kobe vi which is old now. I don't see bbb just off standard market research doing well at all.
At most they could sell 2000 shoes and that is being generous. Which probably won't happen because the same way they failed to do market research to do the shoe. They probably failed in doing market research on how to physically launch amd roll out the shoe to consumers who purchased the product. Thus ruining brand loyalty.
before they can ever recoup or go back and get a larger run of stock as well.
Plus we know they are not selling well because no issues with traffic ever arose from a frenzy as well.
Art Barr