Amazon could be a problem, but won't.
Why? They have no hardware.
They literally could have been a new player in the game with hardware.
Now depending on how aggressive they are with buying up talent then you could see something.
But the last gaming company I recall Amazon buying was double helix and they haven't done anything with me yet.
You aren't going to making a n this gaming industry without a piece of hardware
What makes you think they won't invest in hardware....
And don't let Apple hit the "Hey Guys!!!"



