The One X is a good device no doubt, but it doesn't help that it's only on one company in the US and the only other variant is the EVO 4G LTE which most people just see as the successor to the OG Evo, instead of the new flagship line from HTC. I'm not even gonna touch the droid DNA, One S and One XL/+ fiasco... They're still a mess.
They really need one hot flagship device kinda like how Samsung has the Galaxy S line. Dropping 3-4 different variants ain't a good look. They also need to rebuild Sense from the ground up.





and these fukkboys wont change it. Look at moto and samsung latest software compared to GB looking sense 4+