"Old" Nas vs "New" Nas?

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The drop off in interest you're referring to didn't occur in 1999. It started after the release of SD. Nas didn't see his sales start to dwindle until HHID when he signed to IDJ. I'm not exactly sure what happened during that period, but many big IDJ artists began to see their sales tank around that period (even Jay and Ye suffered).

It doesn't help that his team tried desperately to market Nas to a younger crowd last year when his album was almost definitively the hip hop version of adult contemporary music (summer on smash/ the don aside).

I'd say there is a split between Nas and his PR management. Whether he realizes it or not he knows his base better than his advertisers.
 

BigIke

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Why all the Nas arguments all the guddamn time. None of it is by force people. U dont like it YOU don't like it k I m..dude is around 20 million albums sold n is still selling. He good. A lot of u sound like u want to be convinced to like something. .fuv c k that. Nas is happy doing him. Either fuvck with him on that level or k I m..sheet aint hard. Enough with the bytching.
 

WEKetchum

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The thing is that Nas doesn't really make "Bangers" anymore. Even his harder, more boom bap sounding tracks (The Don) aren't really something simple you can just mindlessly zone out too.



"New York is like an Island a big Rikers Island
The cops be out wildin, all I hear is sirens
It’s all about surviving same old two step
Tryna stay alive when
They be out robbin, I been out rhyming
Since born knowledge like prophet Muhammad
Say the ink from a scholar
Worth more than the blood of a martyr"


Nas's last 5 albums have all revolved around a certain concept. Street's Disciple was about him fusing all of his different rap personas (Nasty, Escobar, Nastradamus, God's Son) into one man, maturing and settling down. Hip Hop Is Dead was him channeling his frustration with that era's EXTREME dumbing down and disrespect for the culture into a musical cry for Hip Hop's collective artists to wake up and take responsibility for the damage they were causing to the genre. Untitled and Distant Relatives were poignant observations on Race relations and Black identity in America and the greater influence on African culture throughout the world. Life Is Good was the work of a man entering middle age reflecting on the ups and downs of life and existence. NONE of these concepts alone, really would offer you the type of music that a crowd could "get hype too" whereas his earlier work offered sprinkles of that.

In my opinion I prefer New Nas, simply because the Nas of THIS era as an elder statesmen who is unafraid to use his platform to create entire albums centered upon a unified theme is fascinating. I'd rather be impressed by an album as an entire body of work then have a few "bangers" here and there to satisfy a fleeting moment in a club or DJ set. There are plenty artists who serve that purpose but only few artists (in my opinion) who can craft an excellent to classic album surrounding the themes of ones own personal growth. We'll ALWAYS have Illmatic, It Was Written, I Am and all the classic Nas freestyles to give us that old feeling of when he was a young, hungry MC, who just wanted to kidnap, torture, and rape any beat he spit on. The catalogue isn't going anywhere, but Hip Hop is better off when artists of Nas's talent and pedigree utilize their lyrical gifts to craft albums that are true to who they are at a certain time period, instead of going after the "banger" or the "Hit". Hip Hop doesn't need Nas for that any longer, Hip Hop needs Nas to continue to BE NAS



"Unforgettable, unsubmittable, I go by N now
Just one syllable, it's the end cause the game's tired
It's the same vibe, Good Times had right after James died
That's why the gangsta rhymers ain't inspired
Heinous crimes help record sales more than creative lines"


That's the Nas of today. You can't tell a person that HHID isn't the "real Nas" as in actuality, Nas has been telling this that this is in fact the him of TODAY. Either you rock with it our you don't, but as we ALL know the 18-25 year old version of ourselves will be drastically different from the 30-40 year old versions of ourselves. What Nas has done is simply funneled all of that growth, maturity, and experience into his music. Hip Hop Is Dead-Life Is Good is the most honest version of that.




#TPC

Powerful post. :wow:

Personally, I've grown a lot more appreciate for Nas over the last few years, from Distant Relatives on, for exactly these reasons.
 

Danie84

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Only a few was listening during his SD, HHID, and Untitled run, because of the "weak production" stigma :rudy:

Which, is there loss, because Nasir was still dropping gems left and right :blessed:

I feel on LIG, he recaptured some of the IWW, I AM, and Stillmatic essence :ahh:
 

The Dust King

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what's missin' today from Nas' music that has people sayin' that he's not the same cat anymore?

But honestly, was he better when he was talkin' about chicks, money, mob shyt and ballin'? Was the good homie better when he rapped more recklessly?

ima give you the answer its simple. the answer is jay-z.

nas peak was before hip-hop was all about the king jay-z. every joint you mentioned that people go gaga over is before jay-z was "crowned" (the year 2000)

nas last universally acclaimed record in the hood was "made u look". that's bcause you can't go wrong wit that apache break. has nothin to do with nas lyrics, flow etc.

jay-z literally took over the reigns of hip-hop and thrashed nas career by beefing with him and it was in nas best interest to squash the beef and partner with him to keep his career going.

its no wonder nas was going to turn "pac" on us because in 01/02 the leverage against him is nothing I've ever witnessed in hip-hop. jay-z was the poster child and nas caught shade from the internet/bloggers/reviewers/publications/media and hiphop fans alike.

and this was after he gave us stillmatic and shortly de-throned jay-z.

the myth of nas "falling off" or going "M.I.A." started during that period as well.

nastradamus 99, qb finest 2000. nas vs jayz was 2001. where is the gap people refer to?

I know a few nas fans who rode with homey till now but that is slim pickins compared to the ones who go :krs: when they hear it was written and go :stopitslime: for anything after 1999
 

Tuling

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My favourite Nas is stillmatic - lost tapes - gods son Nas
then IWW- Nas
and todays NAS. I feel like he is rejuvenated
 

The Dust King

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@ ziggiy thanks for articulating that so well, I feel no need to add to the discussion now

you literally said evrything I would have. my favorite era nas is "I am". the reason is simple, that's when nas was beginning to mature and as a young adult his content made sense to me.

perfect mix of me maturing, him maturing and nostalgia.
 

DeuceZ

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they thought i'd make another 'illmatic' but its always forward im moving never backwards stupid here's another classic :gladkid:


I think Nas' current fanbase reflects where he is in his career...he is not trying to be 'cool' again just making good music and I'm thankful for that...when I want "Old Nas" I listen to his "Old" shyt...

I mean cmon Let Nas Down and his verse on Triple Beam Dreams :bustback:
 

HNIC973

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ima give you the answer its simple. the answer is jay-z.

nas peak was before hip-hop was all about the king jay-z. every joint you mentioned that people go gaga over is before jay-z was "crowned" (the year 2000)

nas last universally acclaimed record in the hood was "made u look". that's bcause you can't go wrong wit that apache break. has nothin to do with nas lyrics, flow etc.

jay-z literally took over the reigns of hip-hop and thrashed nas career by beefing with him and it was in nas best interest to squash the beef and partner with him to keep his career going.

its no wonder nas was going to turn "pac" on us because in 01/02 the leverage against him is nothing I've ever witnessed in hip-hop. jay-z was the poster child and nas caught shade from the internet/bloggers/reviewers/publications/media and hiphop fans alike.

and this was after he gave us stillmatic and shortly de-throned jay-z.

the myth of nas "falling off" or going "M.I.A." started during that period as well.

nastradamus 99, qb finest 2000. nas vs jayz was 2001. where is the gap people refer to?

I know a few nas fans who rode with homey till now but that is slim pickins compared to the ones who go :krs: when they hear it was written and go :stopitslime: for anything after 1999
I agree 100%with this.Hot 97 played a key role in all of that. I remember they wouldn't let Star play the Stillmatic freestyle when it dropped because Jay and Dame didn't want them to play it.Nas addressed it on The General in the 1st verse.Then you had radio personalities openly rooting against him shyt was pathetic at the time.
 

Big Mark

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The thing is that Nas doesn't really make "Bangers" anymore. Even his harder, more boom bap sounding tracks (The Don) aren't really something simple you can just mindlessly zone out too.



"New York is like an Island a big Rikers Island
The cops be out wildin, all I hear is sirens
It’s all about surviving same old two step
Tryna stay alive when
They be out robbin, I been out rhyming
Since born knowledge like prophet Muhammad
Say the ink from a scholar
Worth more than the blood of a martyr"


Nas's last 5 albums have all revolved around a certain concept. Street's Disciple was about him fusing all of his different rap personas (Nasty, Escobar, Nastradamus, God's Son) into one man, maturing and settling down. Hip Hop Is Dead was him channeling his frustration with that era's EXTREME dumbing down and disrespect for the culture into a musical cry for Hip Hop's collective artists to wake up and take responsibility for the damage they were causing to the genre. Untitled and Distant Relatives were poignant observations on Race relations and Black identity in America and the greater influence on African culture throughout the world. Life Is Good was the work of a man entering middle age reflecting on the ups and downs of life and existence. NONE of these concepts alone, really would offer you the type of music that a crowd could "get hype too" whereas his earlier work offered sprinkles of that.

In my opinion I prefer New Nas, simply because the Nas of THIS era as an elder statesmen who is unafraid to use his platform to create entire albums centered upon a unified theme is fascinating. I'd rather be impressed by an album as an entire body of work then have a few "bangers" here and there to satisfy a fleeting moment in a club or DJ set. There are plenty artists who serve that purpose but only few artists (in my opinion) who can craft an excellent to classic album surrounding the themes of ones own personal growth. We'll ALWAYS have Illmatic, It Was Written, I Am and all the classic Nas freestyles to give us that old feeling of when he was a young, hungry MC, who just wanted to kidnap, torture, and rape any beat he spit on. The catalogue isn't going anywhere, but Hip Hop is better off when artists of Nas's talent and pedigree utilize their lyrical gifts to craft albums that are true to who they are at a certain time period, instead of going after the "banger" or the "Hit". Hip Hop doesn't need Nas for that any longer, Hip Hop needs Nas to continue to BE NAS



"Unforgettable, unsubmittable, I go by N now
Just one syllable, it's the end cause the game's tired
It's the same vibe, Good Times had right after James died
That's why the gangsta rhymers ain't inspired
Heinous crimes help record sales more than creative lines"


That's the Nas of today. You can't tell a person that HHID isn't the "real Nas" as in actuality, Nas has been telling this that this is in fact the him of TODAY. Either you rock with it our you don't, but as we ALL know the 18-25 year old version of ourselves will be drastically different from the 30-40 year old versions of ourselves. What Nas has done is simply funneled all of that growth, maturity, and experience into his music. Hip Hop Is Dead-Life Is Good is the most honest version of that.




#TPC

Well put. I do really love the I am era but maybe one day we will blessed with more lost tapes from that era.
 

TLR Is Mental Poison

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Nas lost his breath control and project inflections. He also made the mistake of starting to pick his own beats. And finally he lost the sphere of influence and content like he had in the 90s with Big, Jay, and Raekwon to draw from (which he admitted to).

Not to mention, you have your whole life to make your first album. And you don't have any expectations placed on you, which gives you complete creative license. IWW was good but nikkas wasnt ready to see Nas in tight pink suits. So then from that I feel like he felt a little trapped creatively. Couple that with the game weakening and killing his creative spirit, and the simple fact that dude has been in the game for over 20 years, it seems pretty obvious what the deal is. Everybody falls off. The key is to do your thing when it's your time, which I think Nas did. I haven't checked for a new Nas disc since... Stillmatic? Streets Disciple was the beginning of the falloff.
 

The Dust King

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The drop off in interest you're referring to didn't occur in 1999. It started after the release of SD.

nas sales started to slump before SD came out.

I agree 100%with this.Hot 97 played a key role in all of that. I remember they wouldn't let Star play the Stillmatic freestyle when it dropped because Jay and Dame didn't want them to play it.Nas addressed it on The General in the 1st verse.Then you had radio personalities openly rooting against him shyt was pathetic at the time.

yeah flex stopped playing it as well. they wouldn't let him play it after that first week.

honestly the game has never recovered from that self mutilation. nas is literally hiphops god son because he "died" for everyones sins

this weekend that passed was a jay-z weekend because of his album droppin wensday night. I downloaded it and played it thruout the days (wens-sun) for all the bbqs, cars etc I was in.

everyone had a similar reaction, albums ehhh. now when the "is jay-z the best tho"? convos popped up it was a unanimous yes. some nggaz gave me the :wtf: when I told them jay wasnt in my top 10 but nas and tragedy were.

seemed like I was saying satan and I talk on the phone daily the way those reactions came across

jayz can fart on albums and he couldn't be ousted as the king of hiphop

I mean look at what charlamagne was sayin last week. "jayz has no wack albums." really? imo that ngga has a couple of wack albums
 

C-Styles

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nas sales started to slump before SD came out.



yeah flex stopped playing it as well. they wouldn't let him play it after that first week.

honestly the game has never recovered from that self mutilation. nas is literally hiphops god son because he "died" for everyones sins

this weekend that passed was a jay-z weekend because of his album droppin wensday night. I downloaded it and played it thruout the days (wens-sun) for all the bbqs, cars etc I was in.

everyone had a similar reaction, albums ehhh. now when the "is jay-z the best tho"? convos popped up it was a unanimous yes. some nggaz gave me the :wtf: when I told them jay wasnt in my top 10 but nas and tragedy were.

seemed like I was saying satan and I talk on the phone daily the way those reactions came across

jayz can fart on albums and he couldn't be ousted as the king of hiphop

I mean look at what charlamagne was sayin last week. "jayz has no wack albums." really? imo that ngga has a couple of wack albums

if you really think about it, when it looks like Jay is going to have a wack album, there's about 3-4 classic songs on it that save it from being wack, even Kingdome come (Lost Ones, Oh My God, kingdome come, Minority Report) So really in a way Charlamagne is right on that...
 

erker

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It's all about which newer tracks you choose to play. Some of his newer tracks still have the same vibe as the tracks in his first decade. Who can hate on these:

- You're da man
- Made You Look
- Star Wars
- Thief's Theme
- Street's disciple (the track)
- Surviving the times
- Black Republican
- Hope (og version)
- Queens got the money
- Loco-motive
 
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