Orlando Magic unveil long overdue rebrand

You like the new look?


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tremonthustler1

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the basic font on the jersey ruins it
League's tryna do away with the wacky fonts. They wanna update without looking goofy, but sometimes the goofiness adds charm and character. Magic in all caps doesn't do much for me.

Nike thinks clean can't be boring.
 

Left.A1

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Fumbled a classic with that bullshyt two tone black and blue one and also that stupid ass font.…they always fukk up redoing the retro jersey by using some generic ass font instead of something unique like the original
 
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Long overdue is right, has looked like shyt for the last 20 years.

Thought they and the Thunder had the worst branding (logos, jerseys, court, fonts) in the league.

Logo looks less like a spermium, now so that’s progress.
 

Trust Me

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Instead of that two-tone shyt, they should’ve just made it all black
Fan reactions all day around town is they hate it.. and they want the all black back. I got a feeling the marketing team is listening. They might trot it out to get a feeling during the preseason or some shyt, but I'd be willing to bet they bring the all black back again.. as a 3rd uni.


This is MUCH better. The basic font they used kills the vibe. The classic font is perfect.

Well damn.. that font made a world of difference. I can fukk with that.
 

Po pimp

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Fan reactions all day around town is they hate it.. and they want the all black back. I got a feeling the marketing team is listening. They might trot it out to get a feeling during the preseason or some shyt, but I'd be willing to bet they bring the all black back again.. as a 3rd uni.

Well damn.. that font made a world of difference. I can fukk with that.
Even if they were gonna split the colors, why make the blue 20% of the jersey at a diagonal? Just looks like poor design. They could’ve made it 50:50 if they were gonna go that route, and make it more uniform (no pun intended).
 

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Even if they were gonna split the colors, why make the blue 20% of the jersey at a diagonal? Just looks like poor design. They could’ve made it 50:50 if they were gonna go that route, and make it more uniform (no pun intended).
I get what you're sayin.

I think they went with the diagonal look, in tribute to the warmup tops from back then. It was that way back then.

The OG concept pic made it look a lot better in my opinion. Still don't love it, but it looks better.
 
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