Pat McAfee taking show to ESPN in multimillion deal

FAH1223

FAH1223

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Brozay said:
whats the difference?

Im failing to see why this is a big deal on either side - and for Rodgers, it sounds like Pat insisted on paying due to the platform Rodgers has provided for him
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Difference is that paid contributors are part of the show

It’s not like booking a historian to interview them about their book
If that makes sense
 
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awfulannouncing.com

While 'The Pat McAfee Show' is thriving on digital platforms, linear is another story

Through its first month on ESPN, 'The Pat McAfee Show' remains a force on digital platforms and social media, but not so much on linear.
awfulannouncing.com awfulannouncing.com

On Wednesday, ESPN issued a press release touting the success of ‘The Pat McAfee Show’ after four weeks.

The numbers seem impressive. The release notes McAfee’s show has 242 million total views over its first four weeks and 17 shows, averaging a reach of 1.4 million and maxing out at 1.9 million on ESPN’s linear networks and YouTube.


When digging deeper into the data, much of that success is coming digitally rather than on ESPN itself.

The two-hour block on ESPN has topped out at 415,000 viewers over its first four weeks on the air (for the show on Friday, September 22, live in South Bend). Its lowest viewership on ESPN came just last week for the show on Thursday, September 28 (just 201,000 tuned in on ESPN).


The Pat McAfee Show averaged 277,000 viewers on ESPN over its first four weeks.

However, the show is thriving on YouTube.


Through the same four weeks, the full three-plus hour YouTube edition of ‘The Pat McAfee Show’ is averaging 500,000 viewers, topping out at 763,000 for the show on Wednesday, September 15, with a low viewership of 368,000 on Thursday, September 28.

Clips from McAfee’s show also rack up numbers on YouTube. ESPN’s release said that clips on YouTube, the ESPN app, and social media totaled 213 million viewers over the first month, and without tallying the numbers, I can believe it. On YouTube, 11 clips from just the last two days have averaged 144,000 views and totaled over 1.5 million views. That’s a good week for the two-hour broadcast on ESPN’s linear network, and McAfee’s YouTube channel is pulling it for two hours’ worth of clips from two days.

While the success on digital platforms is excellent, ESPN will eventually need more success on linear from McAfee. The company uploads clips from other studio shows, like ‘First Take,’ on YouTube and social media, and many of those bring in numbers comparable to or even in excess of those for McAfee’s show (one from Monday has cracked one million already). And unlike ‘The Pat McAfee Show,’ ‘First Take’ also draws impressive linear viewership. A release last week touted an average of 505,000 viewers for ‘First Take’ in September, the show’s most-watched month ever.


For ESPN, this isn’t the worst problem to have. McAfee’s digital audience is quite strong. The linear viewership hasn’t kept up or hit the heights many may have expected, but we’re still talking about a small sample size. As the football season rolls along, it seems likely that viewership will increase as McAfee becomes more of a fixture across ESPN’s programming lineup.

This is a strong base for the show, but there’s still plenty of room to grow.
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This is why I was shocked that Shannon Sharpe was only able to get 2-days a week contributor role. I was certain Shannon would get his own show and be able to easily carry it on his own.

But I guess ESPN was going for a certain Joe Rogan demographic :sas2: it looks like that backfired like CNN trying to go right wing. You know shyt is not good when they have to stat pad numbers with YouTube views :heh:
 
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I have no problem with Pat wanting to pay Rodgers. Let's be honest, that's how they broke through and became huge was when they had "Rodgers Tuesday"

Had all the sports talk shows basing their entire midweek shows on what was said during those interviews.

Rodgers was pretty candid and comfortable and able to put what he wanted out, instead of the endless random talking head made up stories we get. I really enjoy the segments
 
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jaydawg08 said:
I have no problem with Pat wanting to pay Rodgers. Let's be honest, that's how they broke through and became huge was when they had "Rodgers Tuesday"

Had all the sports talk shows basing their entire midweek shows on what was said during those interviews.

Rodgers was pretty candid and comfortable and able to put what he wanted out, instead of the endless random talking head made up stories we get. I really enjoy the segments
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Yup as that's essentially what Greeny and Get Up for months prior to the Rodgers trade and even after with how Greeny stanned Rodgers and the Jets.

The show will be fine as it took Get Up months of struggle in the ratings department and format changes until they found their footing. It took FT years and a move from ESPN2 to ESPN to get those kind of ratings.

I guess the question is what happens if ESPN comes to Pat and asks for formatting changes to the show knowing how sensitive his Youtube base is.
 
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nyknick said:
awfulannouncing.com

While 'The Pat McAfee Show' is thriving on digital platforms, linear is another story

Through its first month on ESPN, 'The Pat McAfee Show' remains a force on digital platforms and social media, but not so much on linear.
awfulannouncing.com awfulannouncing.com


11v3l2.gif



This is why I was shocked that Shannon Sharpe was only able to get 2-days a week contributor role. I was certain Shannon would get his own show and be able to easily carry it on his own.

But I guess ESPN was going for a certain Joe Rogan demographic :sas2: it looks like that backfired like CNN trying to go right wing. You know shyt is not good when they have to stat pad numbers with YouTube views :heh:
Click to expand...
They use YouTube views because the show goes on there exclusively after 2 hours
 
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Thavoiceofthevoiceless said:
But those views aren't benefitting ESPN though so there's no need to include them as I'm sure they'd rather them actually watch the show linear right?
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Also even if ESPN was getting a cut of those views YouTube ad revenue is nothing compared to traditional TV advertising money.

I never paid any attention to Pat McAfee, so please correct me if I'm wrong, but based on the numbers I'm seeing on YouTube for his 3.5 hour live shows he averages 300k-500k views which would translate to around 15-20k live concurrent viewers.

McAfee really came up with those Aaron Rodgers immunization interviews :whew: I can't blame him for paying out Rodgers since he secured him that $85 million deal :wow:
 
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