No one actually believes that the dudes are gay. But if the pose you choose for a photo-shoot (something carefully planned) of 2 men is: having one of them looking vulnerable and in search of counsel and affection; and the other one rubbing the back of his head... c'mon man
People in here have alluded to the fact, so you're wrong on that account.
And I don't know why it's such a problem to the people in here. Trying to protect some ideal of over masculinity so that you won't appear gay. Do you know how silly you all sound? If you're not gay, why would doing ANYthing matter?