We saw Cardi's record pick up steam organically with women on social media, and her whole movement was two years in the making, we saw it bubble. It debut at 85 on the Billboard. It took months to reach number one. I believe songs like Cardi "Bodak Yellow", Playboi Carti "Magnolia", Kodak Black "Tunnel Vision", Lil Uzi Vert "XO Tour Life", A-Boogie "Drowning" are real organic hits. Because these songs all actually bubbled before becoming top 40 hits.
These records like Post Malone "Rockstar", Kendrick Lamar "Humble", DJ Khaled "I'm The One" literally dropped and debut within the top 5 of the Hot 100, to me that's clearly payola and the work of labels pushing the shyt out of records.