"Rap is DONE. Aint no more money in rap. Only .1% gettin money. The Drake's....YBs...." - Akademiks

[frush11]

And Ak is one off the reasons

Clowns

 

[Collateral]

Pop Smoke passing was a major blow to the genre. He was revitalizing it in a major way.

XXX as well. He wouldve been as big or bigger than YB right now

 

[Finesse]

"you people" god damn nikka cry more. If it dies then it dies. fukk it. Focus on shyt you can control

The point is going over your head. Every single rapper you listen to has been marketed by a major label corporation. And or cosigned by a rapper who has worked with a major label corporation.


Here you have a guy on the inside saying that major label corporations have moved on from investing in hip hop.



1 + 1 = 2



What do you think is going to happen next? Its has nothing to do with artistry or finding a way. It has to do with big business and what I personally feel is this shift is racially motivated. Labels want the stars of the future of this country to be white. Thus there has a shift in focus on white dominated genre's.


Black people seem to be losing their footing in the major label system. If hip hop goes to the shytter what is replacing it for minorities? THE ANSWER IS NOTHING.


It kinda reminds of how black sitcoms of the 90s just mysteriously vanished in the 2000s and beyond.

 

[zerorequiem]

1 star for AK babble

 

[904]

Will somebody please shut this nikka up

 

[Rembrandt]

Multifaceted problem. The ease of recording a modern rap hit and the longevity that we've seen fukked things. Most of these is new rappers seen it as something to pivot from not towards

 

[Devil Plisken…CMS]

people have been crying about the state of affairs for 30+ years…rap really is The NBA lol

 

[Stone]

Pop Smoke passing was a major blow to the genre. He was revitalizing it in a major way.

Him, Juice Wrld, XXX, Drakeo, even somebody like Kodak who is still with us but caught up with drugs.

We lost the generation that was supposed to be next up

 

[⭐⭐⭐⭐⭐]

Being able to put out a good song or a good album is the loss leader.

The Build up

• Good "rap" + good beat = radio spins and streams...
• That parlays into maybe some good visuals via a music video
• That parlays into social media.
  • maybe you gotta cool dance
  • maybe you're cool peeps online

The cash in

• Brand Deals
• Touring
• Your own Merchandise
• finding a white avatar -
• Your own non-rap content

And eventually Hollywood. Word to Ice T and LL Cool J.

So if cats (or labels more likely) want to get paid to "rap" - they basically gotta do it this way.

If cats just stick to just making good music/good videos - maybe you can tour Europe and be a favorite of the critics.

Cats like Rasco, Dilated Peeples, Smif n Wessun (all of BCC), Rebel INS (All of Wu Tang really), or Jean Grae - Just rapping alone can't pay the bills.

Being a rapper = “high visibility loss-leader”

 

[Sk3ptical]

It’s always been this way in the entertainment industry no matter the field.

Only the top 1% or 2% make millions while the rest live paycheck to paycheck.

Same as Hollywood

 

[TripleAgent]

Good. Let it go back to skill and loving the game instead of some bullshyt to wash drug money or a cash grab disrespecting the fans.

 

[Long Live The Kane]

people have been crying about the state of affairs for 30+ years…rap really is The NBA lol

This.

Every single post in this thread has just been meaningless babble basically…..EXCEPT the AI one, but that’s bigger than rap and bigger than music

 

[Devil Plisken…CMS]

This.

Every single post in this thread has just been meaningless babble basically…..EXCEPT the AI one, but that’s bigger than rap and bigger than music

Rap is a corporate entity
Yesterday’s bullshyt gives way to today’s bullshyt
It is not going back to the fukking “essence”
All this means there may be a hustle switch on the horizon

 

[lib123]

I doubt it, Pop Smoke would have been fine, but what about the others? rival labels would have cranked out his clones, how would that have helped the genre?

Nah Pop was helping the genre as far as capturing Gen Z listeners in a major way. I have Gen Z family in Europe and they were going crazy over him out there. He was keeping the genre afloat with Gen Z and internationally. Also he had a lot of women gravitating to him because of his music and he was bringing masculinity back to young Hip Hop.

 

[lib123]

Does anyone here work in nightlife? Are rappers still getting booked for appearances and walk thrus like they were before Covid?