Rap is not down because the lack of billboard entries, Its down because line of progression has been disrupted.

Piff Perkins

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It’s because charting is based on how many white casual hiphop fans are interested in your music

Even if you’re popular nationally with just black rap fans you won’t impact billboard (Boosie, Debbie, keef and YB)

Now it’s damn near impossible to get national black fans to hear your music

It’s also why Artist like Beyoncé and CB don’t dominate billboard even as superstars. They don’t have a lot of white listeners
Beyoncé has a lot of white fans and streams. The problem is that her streaming and radio spins gets auto segregated to various r&b charts that no one looks at. Same with CB. They’d be in different convos if they were allowed to dominate pop charts. Flip side whenever a white artist is injected into the bloodstream they get thrown onto black radio stations immediately to build spins. Tommy Richman is a recent example.

A lot of “pop and smooth rock” stations haven’t played Beyoncé since Single Ladies.
 

Cladyclad

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Funny because rap still number one.

-hip-Hop is the number one most popular music genre in 2025, with a 30.7% market share, followed by Rock and Pop, which each hold a 14.7% share. Other top genres include Latin, with a 8.2% share, and Country, which is experiencing a significant surge in popularity.:coffee:
Rap is number one based off quantity
 

iceberg_is_on_fire

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Finding new artists are hard, that's why whenever I turn on youtube for example, if I catch an ad for a new artist, I'll listen whereas in the past, that shyt was a quick skip.

I do this for virtually all genres.



I learned of him from a random youtube short. He slides on this beat.
 

Sk3ptical

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Finding new artists are hard, that's why whenever I turn on youtube for example, if I catch an ad for a new artist, I'll listen whereas in the past, that shyt was a quick skip.

I do this for virtually all genres.



I learned of him from a random youtube short. He slides on this beat.

Every new nikka i press play on sounds like that nikka veeze :scust:
 

dora_da_destroyer

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My point is, songs that like "Wipe me down" never got near a pop chart and that song has been played at every single homecoming this year.
It peaked at 38 on the hot 100, #4 on the rap charts, and #8 on the r&b/hip hop chart. It had the chart success to reflect it being a big rap song mainly geared towards “black” rap fans
 

dora_da_destroyer

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I have no idea how we are suppose to discover hot new artist because their music will never make it to you without it blowing up on TikTok.
What do you mean by hit new artist if your thesis is they can’t make noise? Isn’t being “hot” having motion? Or do you just mean cool/interesting/dope etc

There are plenty of curated playlists that go well beyond the big or bubblin names. And if you really feel like doing your own work, once you find a new artist you like, click on the related artists to see if you discover someone new (to you). I’m old and not on social and still find new music, most of a
 

dora_da_destroyer

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the mixtape scene was the pipeline for my era; that shyt dead now.

honestly I've aged out; but it was a vybe when everyone locally was on the same shyt more or less :ohlawd:
Yep, music will never be the same without the shared experience that emerged in the late 80s - early 10’s
 

cartierhoe

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No one wants to hear posse cuts from dudes that can’t rap. What six guys do you want to hear “spitting” from YSL??? You want to hear NAV and Baka in between some other nondescript OVO verses? Jackboys??? :mjlol: :mjlol: Griselda and Griselda affiliates are the only ones really doing that now, and that’s an entirely different demo when we’re talking about young mainstream presence.
Yeah you ain’t lying, these dudes in the game can’t really rap like that anymore on a larger scale, another problem.:francis:

Bars being a non factor is def a contributing problem to why it ain’t no posse cuts anymore.
 

Bugzbunny129

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All these new dudes sound like watered versions of what we heard before. Dont even get me started started on production. That shyt is a worst state than rap
Theres no reason to have ya shyt mix and mastersd to perfection if the album yas a month long shelf life and songs made in 20 min freestyle session. 1/100 they release a year

Like or not. Labels were the reason hip hop sounded so good cuz people put time into the product because it lived forever.

Today hip hop dotn even last the year it dropped in.

Every aspect is down. Production. Writing. Performance. All of it
 
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