I think Dugg recognizes that the beef was an executive level attempt to shift hip-hop away from street rappers being at the forefront of mainstream hip-hop culture.
If you look at the Billboard charts since then, that’s exactly what‘s happened. We went from the likes of him and Lil Baby having world-wide chart-topping hits, to Sabrina Carpenter, Morgan Wallen, Charlie XCX, etc. running the board again.
Attempting to get the guy who pushed the genre to the forefront of mainstream visibility, profitability, and viability out of the way was key to being able to give the other genre’s a chance at the limelight again.
The Booth can’t see the forest past the trees in understanding that the goal of lyrical rap being elevated “Killer Mike and Dochii winning Rap Albums of the year, Kendrick at the SuperBowl, Clipse album roll out, etc.” is a label-coordinated attempt to make the genre less commercially viable and competitive with pop and country artists in the way that street rap does.
We’ll support it because our backpacker tastes will be validated, but peep the play.