Atlantic will have you using pre-made songs they've had in the vault for years, just to get you on the radio. But after signing that 360, damn near all of your tour money, streams, publishing, and whatever sales you bring in, are going straight to the label. I've had a lot of friends sign to Atlantic and spend pretty much every dollar they actually have in attorney fees, to get off the label.
They won't lie to you about what they do over there, but they're not exactly worried about you being knowledgable of it either. Most rappers just want a look, and they know that what they offer is more appealing to a starving artist than doing it on their own. I'm always shocked to hear that dudes are still signing over there. Kevin Liles said Atlantic has signed more artists under 360's than any other label since '05. But most rappers are more worried about looking paid, than actually being paid. The debt these dudes get in with Atlantic is just crazy. Sad even.
