He definitely needs to change some thing up. He simply can't keep doing the same song & dance every week. He won't get the same reaction he got initially because he's not as over as was three months ago. More concise, straight to the point promos, less promos, and he needs to go over a big name clean ala Bryan, which jump started his mini-run in the first place. Him needing Rowan and Harper to barely beat Cena was absolutely horrible and that entire 3-month program hurt him more than it helped. He was a breath of fresh air when he debuted and he isn't trash, his character has just been overexposed and grown stale. Bray himself is one of the best characters WWE has created in years.