lil Uzi vert, madeintyo, Travis Scott, hood rappers now wearing bape and dressing like ASAP Mob offspring (Fredo Santana) jay z, Drake, Rihanna, Kanye etc and many more have worn brands like Palace, Hood By Air etc which trends came from ASAP Mob & Ian Connor
This video is very ASAP Mob from the aesthetic to the clothes
And ASAP Mob has put mad dudes. In pretty sure Ian got Fredo his deal with 10 deep. ASAP got a lot of people onto Vince Staples, Joey Fatts, Playboi Carti (dude already toured and played Japan cause of Asaps connects) Lil Uzi Vert, etc. shyt, just the other day rocky just employed some random artist who paints who he liked from Texas . And that Cold Like Minnesota song is gonna blow up cause of Cozy boys set on OVO Radio
So just cause you're a fan don't mean you know what you're talking about. ASAP Yams and Rocky employed and put a lot of dudes on who are always thanking Rocky for what he's done for them in terms of being able to eat.
ASAP weed carriers don't even got tapes out but they can play shows just because the brand that Rocky & Yams built. Ferg had no mixtape or nothing just a handful or so of songs prior to Trap Lord and his album clocked out at around 100k and sold decently considering everyone said only Rocky would do shyt.
ASAP have collabed with Bape, Young&Reckless, Adidas etc and that's because those brands know they tapped into and have had influence in terms of fashion. Palace has blown up outside being just a skate brand or brand known in Europe and once Rocky and then many other rappers and artists like Jay Z, Rihanna, Drake etc started wearing it they got a collab with Adidas..
How's that not huge impact?
It says a lot when you can take a brand from just being a feature in your first huge song, something no one knew outside a small subculture of people to something Global